BOT is the wine that speaks to millennials using the language of the web through a colourful and ironic identity, while moving away from the traditional methods of communication used by the wine sector.
To design an immersive website interactions must be part of the design process from the beginning. We created animated prototypes to brainstorm animations and let the developers understand what we had in mind and how we could achieve it. Working together in this first phase was key to success.
Bold, bold, bolder
Gummy Industries absolutely killed it with the bold and stunning visual identity they designed. And you know what? I was itching to take it up a notch and make it even more jaw-dropping when viewed through that browser window. We created layouts with few texts and many overlapping and offset visual elements.
The devil is in the details
It's the seemingly minor elements like micro-interactions and page loading speed that make a great web experience memorable. The wow effect with the pleasure of use and involvement are characteristics that remain impressed and create a strong relationship that lasts over time between users and brands.